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What Used to Take 8 People and 6 Weeks, I Built in 24 Hours—with My AI Marketing Assistant
FOUNDER'S JOURNAL | THE MRB STACK™
Kenny from MRB
4/17/20253 min read


At 6:52 AM, I opened a blank Google Doc. By midnight, I had launched an entire 10K marketing system — solo.
No freelancers. No developers. No designers. No retainer fees. Just me and my AI Marketing Assistant.
It wasn’t just a productivity stunt. It was a statement.
A statement that a new way of building is not only possible — it’s already here.
This is the story of how The MRB Stack™ was born.
Why I Built This
If you've ever run a small business, you know the struggle. Marketing is chaotic. You're expected to have a high-converting website, nurture sequences, follow-up systems, a way to qualify leads, and then still have time to actually do the work.
Agencies know this. That's why many charge $10,000 or more for an end-to-end funnel build.
But what if you’re just starting out? Or bootstrapping? Or simply tired of spending 10K+ just to test an idea?
That was me.
Even as a founder of a marketing agency, I found myself wishing someone would just hand me the system.
So I built it myself.
The Build
I gave myself 24 hours. Here's what I completed:
Branded Website: Built using Hostinger’s AI website builder and connected to a clean domain. This now lives at www.themrbstack.io.
AI Chatbot: Created with Tidio + Zapier + custom logic to qualify leads 24/7.
CRM + SMS Automation: Powered by ActiveCampaign, every new lead is tagged, segmented, and entered into a drip sequence with both email and SMS.
Stripe-Connected Funnel: Users can pay once and instantly trigger onboarding using our Get Automated page.
Ad Creative & Campaign: Designed and launched ads on Meta. Within 48 hours, the first hand-raiser came through.
All of this — built and connected in one focused sprint.
What It Would Cost Otherwise
In a traditional agency model, here’s what this same system would typically involve:
Web Developer: $2,000+
Copywriter: $1,500+
Automation Specialist: $3,000+
Designer: $1,200+
Ad Strategist: $2,000+
Project Manager: $1,000+
And at least 6 weeks of back-and-forth just to ship v1.
With The MRB Stack, I replaced all of that with one tightly integrated system — installed for a one-time fee of $999.
No retainers. No bloated scope. Just results.
What It Does for Small Businesses
This stack is not theoretical. It’s already powering real businesses.
Take Cloud Nine Creators — a Frisco-based event styling brand. We installed the system in less than two weeks. Bookings came in within 48 hours of launching ads.
Now their team is focused on fulfilling events, not chasing leads. Inquiries are automated. Clients self-schedule through a HoneyBook integration. Follow-ups are instant.
For creators, consultants, service providers — the same framework applies. Capture. Qualify. Nurture. Convert.
No more wondering what to post or when to follow up.
What Makes It Different
The MRB Stack isn’t a cookie-cutter website template. It’s a system.
It’s modular — we can adapt it to events, services, e-commerce, or coaching.
It’s yours to keep — every client gets their own ActiveCampaign, Zapier, and site login.
It’s low-code and scalable — you can add team members, integrate Calendly, HoneyBook, Stripe, or anything else with ease.
But the biggest differentiator?
You don’t just get tech. You get time.
Time back from endless admin tasks. Time back from ghosted leads. Time back to build, serve, and scale.
What’s Next
This launch was phase one. But I’m just getting started.
Soon, I’ll be releasing:
Industry-specific versions of The MRB Stack (starting with events, then financial services, then wellness)
AI onboarding companions to guide new clients through setup with zero overwhelm
Done-with-you playbooks for ad funnels, outreach campaigns, and more
We’re not building an agency. We’re building the anti-agency. A system-first, founder-empowered model.
And we’re doing it in real-time.
Final Thoughts
I built this in 24 hours because I wanted to prove what was possible. But now that it's built, I realize it’s not just about speed.
It’s about freedom.
The MRB Stack is for the founder who wants to skip the fluff and start building. The marketer who wants more signal and less noise. The solopreneur who just wants a system that works.
If that’s you?
Let’s build together.
Cheers,
Kenny
AI-powered growth. Built for real businesses—not agencies.
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