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We Paid the Price So You Don’t Have To: The Story Behind The MRB Stack™

The MRB Stack wasn’t built in theory—it was forged in the trenches of real entrepreneurship. In this raw Founder’s Journal entry, Kenny shares what it really took to create a system that replaces bloated agency models with lean, automated growth. This is the why behind the what.

FOUNDER'S JOURNAL | THE MRB STACK™

Kenny from MRB

4/21/20252 min read

In 2023, I spent over $10,000 trying to build a funnel that worked. I bought into the promise—“done-for-you,” “guaranteed leads,” “client acquisition system.” I was ready to bet on myself. I just didn’t know I was betting on the wrong system.

But God doesn’t waste moves. That 10K? It wasn’t failure. It was tuition.

I learned what bloated agency retainers won’t teach you:

  • Founders don’t need fluff. They need function.

  • You don’t need 8 people. You need the right system.

  • You don't need 20+ domains with fake "female names" to sell.

  • You don't need to wait 6 weeks for your email outreach to "warm up".

  • Most agencies charge you to figure it out. We charge you to plug it in.

Back then, I was talking to founders—coaches, consultants, creators—who loved what I had to offer. But most of them couldn’t afford $1,000/month, even if they wanted to.

Now? They don’t need 1K/month. They need $999, one time. That’s why I built The MRB Stack™. It’s the same AI-powered system we built for our agency, but modular, replicable, and founder-first.

You don’t just get automation. You get a co-pilot. You get a trained AI CMO like My Rich Buddy who understands your brand. You get what we wish we had—so you never have to waste another dollar, month, or ounce of your purpose trying to figure it all out.

Because this is the real secret:

We didn’t build this for coaches. We didn’t build this for marketers. We built this for founders who see where the world is going and want to move now.

The ones who are learning AI on the fly. The ones who have the idea, but not the stack. The ones who know the system matters—but can’t afford 10K to test if it works.

With The MRB Stack, you’re not buying a funnel. You’re buying back time. You're buying back peace of mind. You're reclaiming ownership over your client acquisition marketing efforts. Yours to own. Yours to scale.

So if you’ve been burned before—welcome. I know the feeling, but I'm here to reassure you of a few truths I've discovered in my quest to master the perfect balance between artificial intelligence and human excellence:

  • You don’t need a sales team.

  • You don't need another sales coaching call.

  • You don’t need to master every tool.

  • You don't need another VA from South Asia.

  • You just need a system that moves as fast as your vision.

And that’s why this exists.