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How Cloud Nine Creators Landed a Shoutout DFW Feature: A Case Study in Brand Visibility

When Kathleen Fomunung of Cloud Nine Creators was featured in Shoutout DFW, it wasn’t just a proud moment—it was a strategic win. This case study breaks down how The MRB Stack helped build the digital foundation that led to real-world recognition. From consistent branding to automation and SEO, here’s a behind-the-scenes look at how brand visibility is engineered, not left to chance.

CASE STUDIES | THE MRB STACK™

Kenny from MRB

5/2/20252 min read

When we talk about “building rich brands that win,” Cloud Nine Creators is proof that it’s more than just a slogan. It’s a commitment, and this week, that commitment was recognized publicly when Cloud Nine’s founder, Kathleen Ortiz Medina Fomunung, was featured in Shoutout DFW for her inspiring journey in balloon decor, event design, and entrepreneurship.

But here’s the part most people don’t see: the digital groundwork that made that spotlight possible.

The Backstory

When Kathleen first launched Cloud Nine Creators, it was an offline brand powered by her hands, her vision, and word of mouth. But to truly scale, she needed an online presence that matched her creativity—something that could capture the elegance of her installations and the heart behind her mission.

That’s where My Rich Brand came in.

We started with a clear goal: build Cloud Nine Creators a premium online presence that made her easy to find, impossible to ignore, and visually unforgettable. Over the last 90 days, here’s what we did:

  • Built and launched a stunning Hostinger website with a clear CTA, inline forms, and a seamless mobile experience

  • Created weekly SEO-optimized blog content focused on event planning and balloon decor in DFW

  • Ran a targeted Meta Ads campaign that generated 7 leads in 7 days, with a 14% lead-to-close ratio in the first week

  • Optimized her Google Business profile and supported ongoing reviews and visibility

The Trigger: Online Visibility = Press Opportunities

Platforms like Shoutout DFW often discover new talent through digital footprints—well-crafted websites, strong keyword presence, and relevant local content. That’s exactly what we engineered. We didn’t pitch Kathleen to Shoutout DFW. They found her.

That’s what My Rich Brand builds: visibility that attracts opportunity.

Why This Matters

This isn’t just a feel-good moment—it’s validation. It’s proof that:

  • Strategic content marketing works

  • Beautiful design + SEO = discovery

  • Local brands deserve premium treatment

Kathleen’s feature didn’t happen by accident. It was the result of intentional storytelling, modern marketing infrastructure, and unwavering belief in the brand she built.

Want to see how powerful this work can be?

Final Thought

If you’re a founder looking to go from invisible to undeniable, My Rich Brand is ready when you are. Just like Cloud Nine Creators, your next opportunity might already be watching—we’ll make sure they find you.